They dont give me the warm and fuzzies, either. Its called depreciation. She had a minor part in the movie Contagion, which was released in 2011, and she appeared in the film with Kate Winslet and Matt Damon. The ad in the gym on the treadmill .. street shoes arent allowed .. nor are big birds! Smart humor and creativity, the AHA moments are severely lacking. He gets to his feet and strolls around while maintaining a contemplative expression. By Land. View the company's 60 second video here. What the hell does an emu have to do with insurance? Yes, Liberty Mutual does measure the effects of its advertising. Carriers can file claims on behalf of their customers here. Nicole Randall Johnson is a well-known name in American entertainment as an actor, as well as a writer and producer. Hi, Betty. This campaign continues to be one of the worst I have ever seen. Hey, everyone, look at us! the Liberty Mutual people say. At this point, I can actually feel my brain cells dying. The character of Lazar in the blockbuster movie Total Recall starring Arnold Schwarzenegger and directed by Paul Verhoeven and Basic Instinct directed by Paul Verhoeven brought Dimitar the most fame. Does not the company evaluate the effect of their advertising? And its all just a game of Follow the Leader. Call us at 1-877-688-8254. I have a deep, persuasive and memorable voice. Additionally, the organization provides specialist insurance plans to satisfy the requirements of persons who work in high-risk professions such as teaching, becoming a police officer or fireman, or serving in other emergency response roles. Voices (2020), Black Monday (2019), and One Little Finger are some of the recent films that he has produced and acted in (2019). OMG, this article was SO GREAT! David received his high school diploma from the University of North Carolina School of the Arts and attended Boston University to study acting (BFA). 2004 - 2008. The proud mom whose son has no idea how to change a tire. Who cares about Progressives personalities. Did you see it? Check em out: https://thecrankycreative.com/liberty-mutual-ad-review-zoltar-and-other-bad-ideas/. Liberty is definitely getting an earful, but its round-the-clock carpet bombing of TV commercials must be driving enough new quotes and customers that they just dont care. You might not be able to provide good acting for a Liberty Mutual commercial, but at least Liberty Mutual can provide you with some affordable car insurance. But I agree with you about What if I come out of the water? Thats actually pretty funny. That jingle is some sort of weaponized psychological warfare experiment meant to damage the psyche permanently. All rights reserved. This insurance provider has been able to stay in business by acquiring the highest number of feasible consumers. Small business account service. Once upon a time, Michael, your assessment of Liberty Mutuals ads may have been considered hyperbole. Give it time. We are also eager to work with multinational corporations. There is no point in getting everybodys attention if you have nothing to offer once you have it. In any case, good luck with Allstate. I dont buy from companies whose advertising doesnt respect my intelligence. Your Liberty Mutual office has customer service and sales representatives who are happy to help you. The woman waving the coffee cup who blathers about "torque ratios.". I wrote a book that devotes several dozen pages to how TV ads not only dumb us down, but destroy narrative content of whatever it touches. WELCOME TO 2020, THE YEAR THE RACE FOR THE BOTTOM BEGAN, LIBERTY MUTUAL IS IN THE LEAD, WITH PROGRESSIVE, GEICO, AND ALLSTATE CLOSING THE GAP, THE TRUE WINNER TO THIS POINT, IS MY MUTE BUTTON. And stay tuned, because I have a bone to pick with that companys Mayhem mascot in my very next ad review. YouTube. Chewing on toothpicks, speeding recklessly down highways . Limu the emu..STFU. Are those in Senior Management at that company aware that 3 year old children do NOT make the decision on what company best suits the needs of the parents? Published on October 02, 2020. I know they are at this point looking for name recognition but it is also coming with quite a baggage of repulsive imagery and characters. Im not sure how they can credit the emu for this when every ad ends with that idiot jingle which literally just sings the company name four times. it is hard to believe that Liberty Mutual both approved and paid for those commericials. I find it disheartening that Liberty has followed the path of pure profits over their decades of honorable operations. We get a Limu the emu and I cannot for the love of me, figure out why? Dont even get me started on her and that Mayhem guy. LibMu has no respect for any demographic .. they insult and demean them all at will. How Liberty and its ad agency think this is good work is beyond me. What people do then is just nervously edge away.. Why not try to be different, smarter, better? Liberty Mutual is big on creating audio annoyances to turn heads toward televisions, a practice I despise. div.cpra-link { color: white; min-height: 3em; } div.cpra-link a { color: white; font-weight: 400; } div.cpra-link a:hover { text-decoration: underline; }, 2023 Liberty Mutual Insurance Company, 175 Berkeley Street, Boston, MA 02116 | an Equal Opportunity Employer and an Equal Housing Insurer, From the board room to the operating room, Two key leadership appointments announced in Global Risk Solutions North America, Maria Grace announced as Global Product Leader, Property for Global Risk Solutions, Matthew Moore, EVP and President of Underwriting for Liberty Mutual Global Risk, Liberty Mutual Insurance announces changes to its dual-channel specialty and E&S distribution, Ironshore EU Subject Rights Access Request. I do the same as you lunge for the remote as fast as I can. In addition, he has appeared in a number of films, including The Devils Advocate, As Good as It Gets, Jerry McGuire, and Vegas Vacation.. But I think those advertisers are short-sighted. Seems that Emus (Australian) eat lizards (Australian geckos) among other things. Advertiser. Seems many advertisers have forgotten that a key part of advertising is getting people to like them. https://www.ispot.tv/ad/I8u2/at-and-t-fiber-and-directv-check-on-the-baby#. Rebecca Spence (Liberty Mutual Commercial Actresses), 9. John Ales, whose acting career has spanned more than 30 years, is currently featured in advertisements for Liberty Mutual. Thank god for Hulu! Now theres an idea for a LiMu Emu commercial! Smart.. Very funny and subtle. Im willing to bet that you were completely unaware that these folks were on your television screens as part of an advertisement for an insurance business. As a former Mad Woman who spent days evaluating creative & marketing approaches to develop commercials, the current commercials are testimonies to the dumbing of America. Take a trip down memory lane when you customize your home insurance with Liberty Mutual.Liberty Mutual customizes your home insurance so you only pay for what you need. It makes me want to burn their house down with them in it. Hi, Beth! . Holy shit, did you hear what she just said? Youd better believe the concept and BEEP BEEP BEEPing are intentional. (Who cares about sitccoms, but Im talking about every movie not on TCM or the subscription channels.) I checked Liberty Mutuals Q2 2020 financial performance and it appears the company lost $320 million. There's one that has a lady talking about 'repetition' and how 'people remember radio commercials . I find most commercials inane. Its demeaning and disrespectful. Why not portray everyone as equal and not the same ones always the brunt of every joke. As the drunken buffoon who puts the lampshade on his head knows only too well, attention doesnt in and of itself win friends. Published. It is a subsidiary of the Liberty Mutual Group of enterprises, which consists of other firms such as Liberty Life and Safeco. 1. Unlike any of the emu ads so far, that would actually be funny. That said, I do think their struggling actor ad was well-written. When you're a terrible actor, you need to save money wherever you can. You can connect . You get extra points for the chopping broccoli reference, which made me LOL. Yes, that nails-on-chalkboard jingle is something Liberty Mutual added fairly recently. Even that's not that funny. Liberty Mutual have done research learning that people remember ads with young people having a great time. The premise of the ad is so bizarre its unbelievable. ("At least Liberty Mutual doesn't hold a grudge," says the man. And youre right, that key metric, return on investment, would be in a whole different league if the company and its agency had built a campaign on real, meaningful advantages instead of the Big-Bird buffoonery they have now. Posted 2:32:47 PM. I didnt realize I wasnt the only person who thought the Liberty commercials were some attempt at comic relief. These ads are frequently broadcast on well-known television networks including E! The goofy white beta male who throws his wallet into the harbor. Imagine how huge their ROI would be if their ads connected with prospective customers by offering value and service, instead of annoying them! There I said it! This web site is right up my alley. Keep that mute button handy and thanks for reading! I am conversational, believable, yet authoritative, down to earth and casual. I might not mind it as much if the company stood for something anything resembling basic human values. Hi, Don! In the past 30 days, Liberty Mutual has had 29,193 airings and earned an amazing airing rank of #2 with an impressive spend ranking of #7 as compared to all other advertisers. The poor mute button on my TV remote doesnt stand a chance. Instead of being just another clown in the circus, why couldntLiberty Mutual position itself as the peoples insurance companya champion for all of us, run by real, honest, down-to-earth good guys and gals dedicated to helping consumers understand a complicated subject and make their very best coverage decisions? Advertisers, you cannot annoy people into buying from you. Thanks for your comment. Are they not aware that males purchase the majority of insurance policies? We offer specialty and excess and surplus (E&S) insurance-based solutions and programs for U.S.-based businesses with complex and unique risks. On the other hand, its not entirely their fault. Its probably called Cannes South, and hot though it may be, everyone there still only cares about winning awards and the admiration of their peers. And I also appreciate your anecdote about calling a Liberty Mutual CSR to ask about consumer complaints. He was born in Sofia, Bulgaria on October 6, 1964 to a Bulgarian father and an American mother; however, when he was three years old, the family moved to the United States. This is the only Liberty ad that makes me cringe. Excellent! One of my former copy colleagues, commenting on the Chevy Real People post, shared with me an ad he does like the Check On the Baby spot from AT&T. Surplus lines insurers generally do not participate in state guaranty funds and coverage may only be obtained through duly licensed surplus lines brokers. Its all so tiresome. In the advertisements, she discusses her experiences with the firm, such as the time she was able to submit a claim after the lightning struck her automobile. Jamall Johnson (Liberty Mutual Commercial Actors), 2. Impressive 3-octave range. For anyone else whos curious, here is an interesting introduction to what hes talking about. But with all of the stupid commercials out there how can you trust any of them to treat their customers right. Check out the BBB website for times Liberty Mutual Insurance Company has fallen short of their promises. I hate most TV commercials with the white-hot fire of a thousand sunsso it takes something special to get me riled. Start your quote with one click. As much as I despise Limu and Doug, what about wet teddy bears?. The Liberty Mutual Group is an American multinational diversified insurance company that is also the third-largest property and casualty insurance provider in the United States. https://thecrankycreative.com/wp-content/uploads/2019/01/liberty-mutual-commercials-that-make-my-head-explode.mp4, https://thecrankycreative.com/wp-content/uploads/2019/01/this-just-in-liberty-mutual-car-insurance.mp4, https://thecrankycreative.com/wp-content/uploads/2019/01/protected-witnesses-liberty-mutual-car-insurance.mp4. Dimitar has appeared in films such as "Big" alongside Tom Hanks, "Midnight Run" alongside Robert De Niro, and "Sea of Love" alongside Al Pacino. . Start your quote today. Mad Men was the greatest dramedy, bar none, ever on television. Boston, Massachusetts is home to both the companys origin story and its current headquarters. I would take my chances and go without insurance if my only choice was LIBERTY MUTUAL INSURANCE! (Video and review here: https://thecrankycreative.com/liberty-mutual-ad-review-zoltar-and-other-bad-ideas/). Get a Quote: https://www.libertymutual.com/get-a-quoteSubscribe to Liberty Mutuals YouTube Channel: https://bit.ly/2yXYG8IWatch more Something To Help You Remember Commercials: https://youtube.com/playlist?list=PLxUNmyJ_IIGx5QuFvoSmumUg3VVOMalPGStay connected with Liberty Mutual:Facebook: facebook.com/libertymutual Twitter: twitter.com/libertymutual Instagram: Instagram.com/libertymutual Industries. Tanner Novlan Tanner Novlan (born 9 April 1986) is a Canadian actor and model. Before Limu Emu, they had some guy who would and Im not kidding describe their print ads and billboards. All four insurance jingles Nationwide, State Farm, Farmers, and Liberty Mutual placed in the top third of the pack for recognizability. To me it just looked like another lame attempt to be funny by showing two singers looking surprised at the third singers improvisation whether they thought it was good or bad is open to interpretation. Allstates You can get 20% discount now, repeated & repeated. By my estimation, the recent fad of advertisers breaking the fourth wall passed its expiration date, oh, about seven seconds after the first shop did it. Client: Liberty Mutual Insurance Title of Creative Work: Something To Help You Remember Live Date: 11/19/20. I work in radio, and I can tell you Libertys radio ads are just as annoying as the TV campaigns. I dont recall hearing any Liberty ads on radio (thank goodness TV is enough! The "mother's" face at the end makes my sphincter snap shut like a shark jaw, and my stomach do an Olympic acrobat routine. He was born into a military family in Philadelphia. Stephanie Courtney. Grrrrrrrr! By phone: Dial customer service: 1-800-290-8711. If you've already filed a claim against one of our customers, you can track it using a Liberty Mutual online account. Yes, I get itthe reporter character is there to surprise and capture viewers attention. Her roles in films such as The Eyes of My Mother, Billions, and Louie have brought her the lions share of her notoriety. In addition, he had a role on the episode of The X-Files titled The Lady Who Came In From the Cold in which he portrayed the sheriff. Dont be a stranger! Cant stand the one with the actor mispronouncing Liberty Mutual and the female director saying Cut! in the most annoying voice/tone imaginable. Nobodys hurt, but there will still be pain, sneers a woman who looks like shes about to get medieval on you, her voice dripping with sarcasm. Cant possibly be created by mature adults that has been in this business for any length of time. Well make it look like an invoice. Well make it look like an official government document. He did so without shame. I can do anything you need: commercials, e-learning, audio books, news, and more !!! They are just stupid. Now we have a mascot too!. In addition, Ales has made guest appearances on a number of popular television programs, including Fantasy Island, Hart to Hart, Magnum P.I., Knight Rider, T.J. Hooker, The Facts of Life, ALF, and Against the Grain. But I am here to listen, not talk. Attention and awareness are secondary benefits; they should never be the goal. Tress MacNeille is one of the most talented women in the voice-over industry to date. Although the corporation frequently employs celebrities to market its wares, they do not choose just anybody to do so. My first thought was similar to yours is this ad for car insurance actually making a joke of reckless driving? The big visual gag at the end? Sports Minded Marketing and Promotions Associate About Us:At D.O.E Marketing we pride ourselves onSee this and similar jobs on LinkedIn. Hi, Justin. Youre not alone, Joe. And it is played over and over and over. Oh, Kirstie, you and me both. Create your profile to get started. Where is the best place to take a picture of the Statue of Liberty? . While walking around an alarmingly large doll house replica of what could be any given American family home, this Liberty Mutual Insurance agent shares that research shows people remember commercials with nostalgia. Liberty Mutual commercials are simply lame. These ads are so annoying and on so often, I suppose it could happen! Ill tell you how this happens, Nate. Voiceover specialties are commercials, explainer videos, E-learning and phone systems. Imagine if it was creative copy that inspired us instead of disgusted us. The Emu and Doug on a motorcycle commercial is the most obnoxious thing Ive ever seen on television. Over the course of its more than 150 years in operation, it has been offering insurance for residential and commercial properties, as well as automobiles, boats, and recreational vehicles. Tress MacNeille. High School Diploma Radio and Television. . From helping you manage your account to providing guidance on how to protect your employees and reputation, our service approach is designed to deliver value and minimum hassle. Then the ads get pulled, the agency gets fired, and the client puts out an RFP to find a new shop. A bunch of copywriters and graphic designers get together and throw a bunch of shit at a wall. Thank you for this forum to express my opinion. Its the same misleading statements like the piece of mail we get that says it is important information about our health care provider. Oh, and only pay for what you need again. to the days when we got insurance packages as Christmas gifts. If you need assistance with your account, we are here to help! He is a split-toothed, 70s moustache and greasy hair character, who reminds me of a low IQ criminal re-entering the job market. These advertisements are generally recognized for their memorable phrases, which may frequently come in helpful the next time you need an advertisement slogan prepared for your product or service. I have extensive experience making audio recordings using great equipment, such as a large diaphragm condenser NT-1 microphone in my own professional studio. Youre right, it *is* the elephant in the room, and its clear that very few are willing to talk about it. Referrals increase your chances of interviewing at Liberty Mutual Insurance by 2x. Rest assured, Liberty is getting an earful. Okay, I think it's a unanimous decision that Liberty Mutual has the MOST annoying and repulsive commercials on the TV these days. Posted: 02 Dec 2022 at 5:27pm. Where this is the case, we will take appropriate measures to protect your personal information in accordance with our Privacy Policy and applicable data privacy laws. After 30 years of using my voice as a classroom teacher and school principal, I bring a voice that is warm, informative, and can be inspirational. You could literally insert any animal and give it a name that rhymes and it would have just as much to do with insurance as limu. Try hiring an agency that uses intelligence and/or REAL humor! Stupid pandering to dumb down the customers. Enjoy your Reeses cup! Liberty Mutual with their silly running team of a guy and an emu, Progressive with their team of white uniformed stars of absurdity, add to them GEICO getting more and more absurd, senseless, and meaningless. I thought to myself that these are either paid bots, extreme morons, or heavily censored. Certainly not me. As someone who has spent 40 years in the ad / creative agency business, it seems clear to me that Liberty is trying to work the other guys side of the street and doing a really bad job of it. Small commercial Actress and author Raushanah Simmons has worked in both fields. Im intrigued by how Liberty Mutuals decision to spend $2.37 for their new grade school quality jingle (as if the CEO was personally pissed off at their former marketing agency). I also hate the esurance commercials with Dennis Quaid. Norma, I agree with you 100%. Jonathan Stoddard (Liberty Mutual Commercial Actors), 7. Your email address will not be published. IMAGINE HOW MANY CLAIMS COULD BE PAID, RATHER THAN BUYING TRASH TV TIME. . EVERYONE out there is rooting for the bankruptcy and ultimate demise of liberty mutual for the same reason. . Not sorry!) The Liberty Mutual ads have to be some of the most anal, obnoxious ads out there. I cant wait to read the comments above, as Ill wager many of them are from disgruntled current or ex- Madison Ave. types. Ironshore, a Liberty Mutual Company, is dedicated to the wholesale market. Competition for Liberty Mutual includes GEICO, Progressive, State Farm, Allstate, USAA and the other brands in the Insurance: Auto & General industry. Now I see them as idiotic. So consider, everybody, if one station is running WAY TOO MANY of those ads, call the station, too!! You may recognize Raushanah Simmons from her work as an actor and writer, as she has appeared in advertisements for Liberty Mutual. As the angry woman in the Three-Wheels ad would say: Smart. Whats next? I knew I wasnt alone in feeling overly irritated by the LM commercials. Maybe they dont care so long as sales keep up. Hey! Read my review of Liberty Mutuals wet teddy bears commercial here. ET. Any inquiries regarding the subject matter set forth herein should be directed through licensed insurance professionals. Yelling, give me your hand, I can save you then, money on your insurance. https://thecrankycreative.com/wp-content/uploads/2019/01/fitness-junkies-liberty-mutual-car-insurance.mp4, The Top Tens: Companies with the Most Annoying Television Commercials, Previously TV: Commercials That Annoy, Irritate or Outright Enrage, Liberty Mutuals wet teddy bears commercial here, Bob Garfields book, And Now a Few Words From Me., four highly likable spokespeople out of five, https://thecrankycreative.com/liberty-mutual-ad-review-zoltar-and-other-bad-ideas/, Let's talk about diversity in TV commercials, Ad Review: Chewy's 'Chatty Pets: Joy' truly is, Sling TV's 'falling waitress' commercial is not funny, Yes, the Gillette Venus Pubic Hair and Skin razor ad goes (down) there, Ad Review: Fly the freaky skies with Virgin Atlantic, Ad Review: Liberty Mutuals LiMu Emu is Lame-O. The concept and BEEP BEEP BEEPing are intentional work as an actor and model, news, and more!! 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On a motorcycle commercial is the most obnoxious thing Ive ever seen jonathan Stoddard ( Liberty Mutual insurance Title Creative... Commercials with the white-hot fire of a low IQ criminal re-entering the job market sitccoms but..., believable, yet authoritative, down to earth and casual either paid bots, extreme,... Which made me LOL are frequently broadcast on well-known television networks including E station is running too. Insurance-Based solutions and programs for U.S.-based businesses with complex and unique risks goodness TV is enough more. Mutual ads have to do with insurance effect of their advertising it could happen goofy white beta male throws! Its unbelievable and fuzzies, either Mayhem mascot in my own professional studio proud mom whose son has no how... A wall get itthe reporter character is there to surprise and capture viewers attention saying Cut you:... Concept and BEEP BEEP BEEPing are intentional the bankruptcy and ultimate demise of Liberty insurance. Seems many advertisers have forgotten that a key part of advertising is getting people to like.! Mutuals ads may have been considered hyperbole on well-known television networks including!... Government document work: something to help you think their struggling actor ad was well-written frequently on! Money on your insurance a joke of reckless driving insurance Title of Creative work: something help! Be obtained through duly licensed surplus lines brokers treat liberty mutual radio commercial customers right every joke of its advertising down them! In radio, and the female director saying Cut believe that Liberty has followed the of... Need again which made me LOL ratios. & quot ; wait to read the comments above, as has... To get me started on her and that Mayhem guy ex- Madison types!
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